Natural Obsession Boutique Is A New Beauty Brand Currently Thriving

We are going through a pandemic however this is the time for new brands to flourish digitally.

natural obsession boutique, natural skincare, natural skincare, black owned business

Meet Kia Taylor, owner, and creator of the new Black-owned cosmetics brand Natural Obsession Boutique. Not a newbie to the beauty scene before launching her brand in 2019, she was a beauty and hair care supplier who happened to attended trade shows to network and introduce her brand.

Now, as the owner of Natural Obsession Boutique, she sells a range of hair care products such as oils and accessories, skin oils, and body butter for both moisturizing and massage along with many other items. Although traditional advertising is still being used for other brand owners, Kia uses specifically social media to tap into her target consumer. Her platforms of choice are Facebook and Instagram which coincidentally how I was introduced to Kia. Grateful for the power of Instagram and it's the ability to create niche-focused audiences, that is how I have come to work with her as a market influencer. 

  1. How did you come up with the name of your company? Is there a meaning behind the name? Our definition of "Natural Obsession". Embracing the natural state of your hair (free of chemical processing). Loving hair care products with natural ingredients. Feeling empowered with hair extensions that mimic textured or natural hair enhancing your beauty. 
  2. What was the first skincare product that you ever made before launching this brand? I have always been interested in product formulation. when I was a child I used to watch my grandmother make soap and lotion out of plants and items in her kitchen. Back then my grandmother's handmade products were considered unorthodox. I was 5 years old when I made my first skincare product. My best friend and I made a lotion concoction our of macaroni noodles, chamomile lotion, rubbing alcohol, and cough syrup. The ingredients were so strong that it ate the paint off my dresser. My parents were not happy. After that, the thought did not cross my mind to make any more products until a couple decades later.
  3. What was the first product you sold for your brand? I sold hair extensions. We initially sold textured human hair extensions that mimicked the 3a-4c curl pattern. 
  4. Are your products only sold locally or are they inside of stores? If so, name the stores. We are an online boutique. Our goal is to be included in large retail stores such as Target, Walmart, beauty supply stores, and salons. We have sold products locally in Hampton, Virginia to beauty salon owners. 
  5. What magazines would you love to see your products featured in? Essence
  6. Are your products ideal for people with sensitive skin?
    Yes, we use products that are free of hazardous chemicals. Our "complex oil" is a multi-purpose oil for the hair and body. It is ideal for those with sensitive skin and comes unscented.
  7. Name a handful of celebrities you would like to work with? Solange, Ari Lennox, Issa Raye, Sza, Keke Palmer, Tabitha Brown, and Marsai Martin. 
    natural obsession boutique, natural skincare, natural skincare, black owned business
  8. What makes your brand different than the others? I feel our branding and packaging is unique. I want our customers to feel like they are opening a gift when they receive a package that they paid for from us. Our products are made with love and care. 
  9. What advice do you have for new brands that are ready to throw in the towel? Don't give up and start where you are. If you wait until you are ready, you will never get started.
  10. Tell us a quote that you live by. To thy own self be true.

I can personally vouch for this brand because I have tried the products. The shea and hemp seed butter has the most glorious smell. I use it primarily on my feet and elbows since those are the areas that need the most care. The combination of the shea butter and hemp seed oils has stopped the skin on the bottom of my feet from cracking and peeling. My next favorite product is the vanilla-scented complex oil. I use it as a massage oil and it glides onto the skin so seamlessly. It doesn't soak into the skin as quickly as I thought so the body feels both soothed and relaxed. Needless to say, you want to try these and more. Time for waits for no one, go place an order TODAY!

Please give this brand a follow on Instagram and shop their website HERE.

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