Ayele & Co. Saving Complexions and Putting a Haul Ass To Breakouts

Ayele & Co. is single-handedly changing the way that I see and feel about skincare products. 

There are so many brands that are creating products that are both targeted to Black and Brown individuals. Some of these brands are owned by people of color, others are by people who love to formulate products for people of color like Urban Skin Rx. However, before I stumbled upon Urban Skin Rx, I grew an obsession with Ayele and Co. 


Ayele and Co. (pronounced EYE-YELL) is a skincare company that I stumbled upon on Instagram in my ever-growing search for #blackownedbeautybrands on Instagram and Twitter. Once I found this brand almost a year and a half ago I couldn't help but tune in and create a mental wishlist. #1 on my list was the Sunflower Sweets Serum, Sunflower Sweets Mask, and one more item. I didn't know which one I wanted at the time but when I loaded up my shopping cart I choose the Hydro Boost Serum.

#1
Sunflower Sweets Serum
$17

I choose this serum (and the mask) specifically for its ability to even out skin tone. Granted everyone has uneven skin tone but it is those eyesores aka blemishes that irritate the hell out of me. It's like I have to yell at my skin and tell it that 'the pimple is gone so just go away blemish'! It doesn't seem to listen which is why I recruited some help. This serum contains Vitamin E Oil, Tea Tree Oil, and Jojoba Seed Oil. All of these oils combined together help with breakouts, calms down inflammation, and unclogs pores. I am all for this.

When I first got the serum, I tried to use it according to the instructions on the website was to apply it after applying a moisturizer and before sunscreen. That didn't work because my skin was too oily. I then tried to apply it after I washed my face at night but I felt all the air pollutants attaching to my skin so I scratched that option as well. Then I watched a YouTuber who said that sunflower oils can be used as an oil cleanser so I tried that and it worked! Whew! I almost gave up but I love cleansing my face 3 times a week with this oil.


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#2 
Sunflower Sweets Mask
$24


This mask pairs well with the Sunflower Sweet Serum according to the brand. With ingredients such as Vitamin E, an antioxidant that protects the sun from UV damage, squalane that helps fight the signs of aging, Cranberry which acts as an exfoliant and boosts collagen production, Blueberry that is packed with vitamins and more goodies to help your skin heal and look beautiful.

A few moments after I applied the mask I could feel it working its way from the surface of the skin to the next layer. The slight tingle from the glycolic acid ensured me that it was indeed eating away the bacteria and leftover products my usual cleanser did not remove. After about 10 minutes (and 10 selfies later) the tingling stopped so I took that as if the product has done its duty. I then rinsed my face with cool water and massage the mask off. The brand suggests that you massage the product off since it has natural fibers. The natural fibers allow this mask to work as an exfoliant.  Once I air dried my face, my skin was left smooth and clean. Whoa! Talk about a complete skin refresher.

#3 
Hydra Boost Serum
$...


The next product that I am loving is this Hydra Boost Serum. This serum is no longer listed on their website, but I still want to share with you how much I love it. Containing the key ingredients of Kale, Hyaluronic Acid, Cucumber and Seaweed, this creamy gel-like combination will soak into your skin to definitely give it a boost of hydration.

Similar to how I conducted a trial and error with the Sunflower Sweets Serum, I had to learn when to apply this and what not to combine with it. Because this serum works like water but with more beneficial ingredients I learned that after oil cleansing my face, I could not apply this serum because although I oil cleansed, the oil was still working it's magic. However, after using the Sunflower Sweets Mask and my favorite Black Soap cleanser, I learned that I can then apply this serum afterward and proceed with my normal skincare routine.


All of their products are thoughtfully created to help everyone with skincare issues. What I love most about the brand is that they do not promise to be "melanin experts" or "skincare experts" instead they pride themselves on being "a skincare brand that caters to everyone". In the words of Ayele & Co., "When it comes to the skin, ignorance isn't actually bliss. Understanding your skin is super important; it isn't a one-size-fits-all situation".

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